No direction or goals - everyone is doing what they think is best for the organisation.	Disconnected management - management has a strategy that the organisation is not aware of.
The wrong goals - the organisation is effective in implementing the wrong decisions.	Competing goals - different parts of the organisation are working against competing goals.

This is what can happen if the knowledge of the own organisation or its environement is lacking.

Fact Based Management makes a difference between the facts a company has, and the facts a company believes it has. It should be obvious that, before you make a strategic decision and allocate its budget, you should collect as much information as is possible to base this decision on. In spite of this we time and time again meet mananagers who think they know.

The key word is "possible"? What information are we able to collect? We all suffer from lack or resources and lack of time, which means we need to be as efficient as possible in collecting and analysing this information. Those companies and organisations that are still collecting information using a paper-based methodology still, for obvious reasons, feel that they only have the time and resources to conduct one survey per year: the employee survey. Those who do their surveys online, but still are using a tool that has not been streamlined and designed for clear and easy reporting, still feel the analysis is the bottle neck, and they end up spending too much time on the analysis. Finally, there are innovative tools that both collect and present the survey findings on the go, but still lack the foundation and methodology for delivering the right answers that you can directly relate to the company's strategy, and of course, without asking too many questions.

What we are offering is an easy, quick, analytical online solution which is based on a tested methodology for putting strategic plans into action. To do more with fewer resources is now a possibility.