The 4 Roles of sales management: Comprehensive Sales Management Role Model

The 4roles™ model for Sales Management

This model outlines and adapts the Sales Manager’s work tasks and patterns.

When Sales Managers are recruited and developed, their roles are often described in terms of skills, experience, expected achievements, and areas of responsibility.

However, there is often no clear outline of the specific tasks and activities required of the Sales Manager. This model offers a comprehensive role description for a professional Sales Manager, detailing the concrete activities they are expected to perform and the frequency of those tasks.