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The book from 3S – Managing B2B Sales 2025

Value Based Selling and how to implement it!


Product-focused selling is dead, solution selling is dying, and web-based selling is on the rise. The customer is now (almost) as well informed about your offering as you are, and also more demanding than ever before.


This book is primarily intended for senior executives in sales such as CEOs and Sales Directors, and also for more operational roles such as regional & local Sales Management. We aim to provide insights, models, practical examples, motivation and guidance for anyone who needs to implement a value based approach.