The sales director role in a modern b2b sales organization
- Mar 18, 2022
- 1 min read
Updated: Oct 28, 2024

In this paper, we take a thorough look at the role of the Sales Director. The Regardless of the title and scope, all Sales Directors wrestle with the challenges involved in managing, leading and developing a geographically widespread organization.
Also, every Sales Director has a short-term and a long-term responsibility, which often clash and where the long term responsibility tend to lose.
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