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White Paper: Importance Performance Matrix

What is an Importance Performance Matrix? The research department of 3S rarely performs any quantitative research without including question types that enable us to use an Importance Performance Matrix in the reporting.


An Importance Performance Matrix (IPM) is a tool that is commonly used in business to evaluate the performance of a product or service. It is also used in customer and employee research to assess the importance of different attributes or factors and how well a business is performing in each area. DOWNLOAD for more details to understand the benefits of utilizing Importance Performance Matrix in your research!








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