Growth by sales transformation is our business.

3S – Smart Strategy Solutions

We help international B2B companies to growth by transforming sales. Transformation is necessary in a world with changing buyer behaviour, increasing digitalization and demands of sustainability.

3S’ unique approach has helped many Sales Directors manage complex sales organizations, implement value-based selling and above all - grow.

Our solutions

SALES EXCELLENCE implemented

3S helps our clients to turn sales strategy, plans and changes into daily and concrete actions and behavior, combining unique and tested concepts, tools and methods with consultants that have senior sales management and sales excellence experience.

SALES EXCELLENCE

COMMUNICATION for
transformative results

Effective communication is about sending the right signals at the right time to the right people in the right way. It is key to implementing successful change and achieving results. 3S helps you put communication at the centre of the sales transformation process.

COMMUNICATIONS

RESEARCH for insight and action

3S Research delivers bespoke solutions based on specific customer requirements in four areas: change, customer, employee and platform solutions. Research is an integral part of all Sales Transformation projects because sales transformation demands facts. It is not enough to have a gut feeling about your company’s most important challenge.

RESEARCH

Resources

CASES

Challenge, solution and the delivered value. Read how 3S has helped these companies transform their sales organizations.

CASES

BLOG

Frequently updated! Read the latest content from 3S on sales excellence, research and communication.

BLOG

THE BOOK

Managing B2B Sales 2025. Value based selling and how to implement it. Targeting sales directors, sales managers and salespersons, this book gives both an overview of how sales and sales management has evolved and provides practical tools and guides for the sales organization of the future.

THE BOOK

SURVEY TOOL

The survey software for organizations that want to implement change. Login, system information and development plans

SURVEY TOOL

KNOWLEDGE BANK

Reach new insights! White papers, guides and templates based on 3S methodology and experiences.

KNOWLEDGE BANK

White Paper: UNLOCKING SALES SUCCESS!

Sales process development and the utilisation of Customer Relationship Management (CRM) systems play a vital role in driving sales...

REFERENCES

Video: The Importance of a Good Sales Process Development

By Bengt Carlson Sales Process Expert, Senior Advisor, 3S

BLOG

Double your sales in 5 years!

Many of the companies we meet have high ambitions for growth. It is very common to set a target to increase sales by 50 percent or even...

KNOWLEDGE BANK

Do the 3S Sales Assessment Survey yourself!

Are you getting the best out of your sales organization? Having worked with, and in, global sales organizations in many of the Swedish...

KNOWLEDGE BANK

White Paper: Introducing 3S Sales Assessment Survey

Will your sales organization be relevant in five years? Do you have facts to support your answer? At 3S we have developed a Sales...

BLOG

Free excerpt from our book

PLease fill in form to get an excerpt - on how to measure and create KPIs for VBS implementation

“I am very pleased that these very insightful and practical learnings will become common knowledge.

Verbalizing the complexity of sales management without falling into excessive simplifications is what good business books are all about. B2B Sales 2025 is an outstanding book for all levels of management to understand the challenges ahead.”

Pierre Bonel

Chief Business Development Office

Solution: Sales Excellence